The Story
"i built the drink i couldn't find: energy without the noise. Soft, clear, and made with intention, in a can i actually wanted to hold."
— founder, AURA FLOW
Scandinavian Soft Energy
AURA
FLOW
calm energy from the north.
lightly sparkling drink — made to be carried through a workout, a workday, a morning kickstart.
energy without the noise.
Contact detailslaunching soon
The Gap
a quieter kind of energy.
Conventional energy
loud. oversized. built for the gym, the all-nighter, the next hit.
- — made to overstimulate
- — built around the crash
- — shouting from the shelf
AURA FLOW
soft. feminine. considered. slim. made for her everyday — the studio, the desk, the morning lift.
- made for the female body
- steady energy, no crash
- a beautiful object to hold
the category sells a hit. AURA sells a feeling.
Every signup helps us show retailers and partners that women want a healthier, lower-caffeine energy drink.
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The Drink
a soft lift, in a can you actually want to hold.
caffeine, l-theanine for clarity, a whisper of b6, b12 and light electrolytes. lightly sparkling, sugar-free, gentle on the stomach. made for the female body — about a third of a coffee.
- CAFFEINEfor clean, steady energy.
- no crash energybalanced with l-theanine for calm focus.
- no sugar · no guiltlightly sparkling. clean label. nothing surplus.
- a third of a coffeethe lightest real lift.
white peach, to begin.
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The Ritual
soft energy for your everyday.
the workout
for pilates, yoga, the long walk.
kickstart the morning
before the world is loud.
the 3pm desk
clarity, where coffee leaves a crash.
the city
carried, considered, calm.
be the first when AURA launches in Sweden.
Be the first to know
join the waitlist.
be the first when AURA launches in Sweden. no noise. just a quiet note when it's time.
Contact
for press, stockists & partnerships.
we'd love to hear from you. for customer orders, please join the waitlist — AURA isn't selling just yet.
contact@auraflow.se